Welcome to FinFish!


Who is FinFish?

We are a clothing company with a purpose.  FinFish was founded to provide water lovers everywhere a brand that cares about protecting our waters.

Why wear the FIN?

Wear the FIN to rally awareness of the growing pollution in our waters. And to show you, too, love and respect our waters.

5% of every purchase is donated to help save our waters!

Take the PLUNGE!

Join water lovers everywhere


Wear your FIN, show you care


Join us and help protect our waters

Where there is water, there is life!


What percent of our planet is water?


How much of our body is water?

What our customers are saying…


“FinFish is amazing! Not only is the clothing comfortable and well-designed, the proceeds go to help our waterways. What more can anyone ask for–environmental consciousness and style all in one? Absolutely terrific!”


Stephanie V.

Treasure Island, Florida